Destinations International Re-cap: 3 Trends We Saw Around Video & How To Help Your Destination Leverage Them To Maximize The Impact Of Your Video Assets.

Last week, the Clicktivated team headed down to Tampa, FL, for our annual trip to Destinations International, one of the biggest conferences for destination marketers and partners. We learned a ton over the course of the event, attending diverse sessions and meeting with our peers, but we boiled down all that learning to three key trends. Here are the most important themes of the conference and how you can use them effectively to maximize the impact of your videos!

Trend #1- The Importance of Video

Video remains white hot and isn’t cooling down. Marketers at the conference continued to discuss how video is their #1 priority and that elevating how they leverage video is key.  We heard that scaling video marketing for both leisure travel and meetings and making the videos they create more valuable is vital as we move through 2024 and into 2025. These discussions were music to our ears, as Clicktivated was designed to make video more valuable, engaging and data-rich!

Trend #2- Adapt & Innovate to Stay Ahead

Another big topic was the evolution of the digital landscape and the breakneck speed of that evolution. But what does this mean for destination organizations? Simply put, it means adopting innovative ways to stand out if you want to stay ahead. As technologies like AI, interactive tech, and VR come into play, static video is no longer enough. Clicktivated can help destinations engage travelers and enhance the viewer’s experience while staying ahead of the curve.

Trend #3- The Growing need for video to attract meetings and Sports Groups

It is no secret that bringing sports teams and events to your destination is a source of increased tourism. But how can you leverage this spike and grab the attention of the group planners to turn them into visitors? Many destinations are looking to – you guessed it – video to help their destination lure sports and meeting groups. Video makes a great team with everything. They evoke strong emotions, memories, and nostalgia in viewers. Our customers have leveraged this emotional appeal to increase conversions by including clips of relevant information to each group and leveraging Clicktivated to create a seamless path to planning and booking using our proprietary shoppable video tech.

In a world that is constantly evolving with new technologies, platforms, and paths to purchase, video remains a constant. It creates opportunities for unparalleled storytelling and connection with audiences. Layering in Clicktivated’s interactive capabilities makes it even better, generating more insight into the precise items, locations, and experiences your customers love most. To learn more about Clicktivated, email hello@Clicktivated.com.

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