Clicktivated Interactive Edge: What’s Changing in Winter Travel

A Note from our CEO:

We work in an industry fueled by passion, creativity, and the belief that travel changes people. We’re grateful every day for the destinations, brands, and teams who trust us with their stories.

Even though Clicktivated is built on powerful technology, our focus has always been helping our partners succeed. Supporting an industry we genuinely love is a privilege — and one we don’t take lightly.

Thank you for the ongoing collaboration, the conversations, and the trust you place in us.
We’re excited for everything ahead.

Chris Roebuck
Founder & CEO

Want to receive our monthly updates straight to your inbox? Subscribe here.

Ski Season Has Officially Kicked Off in Mammoth Lakes, CA

It’s time to shred the gnar once again! Mammoth Lakes officially opened for the season, marking the start of one of the region’s busiest and most anticipated travel periods.

That beautiful California snow is falling, the lifts are spinning, and ski season is back. Once that first snow hits the ground, locals, destination teams, and skiers from across the country start rushing toward the mountains and what a sight that is.

For Mammoth, the season opener isn’t just a winter tradition, it signals the beginning of those peak traffic patterns that fuel the region’s winter economy. We’re excited for our partners as they head into their busy season and continue drawing national attention as one of the world’s premier ski destinations.

Glendale: Rethinking Destination Production

We were on set earlier this month with our partner Experience Glendale, filming an incredible new series of interactive videos to elevate their destination marketing even further. These production days are long, but they’re so much fun!  Nothing beats seeing firsthand what makes a place really shine.

From a sunrise horseback ride, to the Pink Tea House, shopping at Arrowhead, to awesome Korean BBQ the shoot was a blur in the best way. The footage is fantastic, and we can’t wait to share links soon.

What we love most is helping partners create content that doesn’t just look beautiful, it performs. More destinations are moving away from “pretty but passive” video and toward content that is actionable, measurable, and built to drive engagement.

This shift means rethinking production from the ground up.

Actionable storytelling > passive visuals.

Engagement > impressions.

Exploration > interruption.

Cook Islands x Jetstar

The Power of Destination + Airline Collaboration

Destination/airline partnerships are powerful and the Cook Islands + Jetstar initiative is a perfect example of why. Today’s traveler wants both the dream and the details, in fact, 68% of global travelers say they want inspiration and logistics in the same place.

Because at some point in the trip-planning process, everyone asks the same question: “This looks amazing … but how do I get there?”

By pairing immersive destination storytelling with clear airline visibility, these collaborations remove friction early in the journey. Travelers get the emotional connection and the practical path, all in one experience.

For both the destination and the airline, the impact is big: expanded reach, clearer messaging, stronger conversion pathways, and a more seamless experience for travelers.

With international travel continuing to evolve in 2026, expect to see collaborations like this become a much larger part of the playbook.

Around the Globe

dnata (Dubai) & Australia’s Get Lost Hawai‘i “Get Lost” Campaign

What we’re seeing internationally mirrors what’s happening across the U.S.: traditional content is rapidly losing its impact. Travelers want content they can engage with, something that helps them explore intuitively and go from inspiration to action without friction or leaving the video.

dnata, a major booking engine based in Dubai and owned by Emirates Airline, recently launched a Holiday Campaign spotlighting both Snow and Sun destinations. At the same time, Australia’s “Get Lost” rolled out its third destination-focused series with Visit Hawaii.

‍

What’s striking is how these campaigns, coming from opposite sides of the world, reflect the same shift happening in every corner of the travel universe: travelers now expect content that’s dynamic, interactive, and built around them. And for destinations, it’s unlocking a whole new level of value, allowing them to maximize their content investments in a major way.

Instead of passive, static video, audiences now want content they can tap into, explore, and personalize in real time.

And the numbers behind this shift are hard to ignore:

• Interactive video delivers 5–10× higher CTR than standard travel video
• Users are 4.5× more likely to engage with content that feels personalized
• Interactive viewers show up to a 30% increase in booking intent

For destinations, airlines, OTAs, and booking engines, the takeaway is simple:

👉 Static content is out.

👉 Interactive, intent-driven experiences are in (and where the industry is headed)

We’re proud of the progress, energized by the conversations, and focused on helping our partners turn content into real performance.

Thanks for being part of the journey.

—The Clicktivated Team

‍