Clicktivated Wins Skift Award for Creative Design

With 3.3 billion users consuming video content per month, video is a no-brainer to include in any modern marketing strategy.

As we look ahead to 2025, it’s clear that more companies are catching on to the potential of interactive video.

In an age where technology allows for interactive and shoppable video experiences, why are advertisers still limiting video’s potential, confining it to the awareness bucket and prioritizing reach over engagement? In today’s world, where data reigns supreme, the idea of completion rates as the only metric for video campaigns seems ludicrous.