Clicktivated Wins Skift Award for Creative Design

For more than a century, the marketing funnel offered marketers a sense of order, guiding people from awareness to conversion through a predictable path. But over time it shifted from understanding behavior to automating it, leaving behind the complexity of how people actually make decisions.

Today’s buyers don’t want to be guided step by step through a purchase. They want to discover on their own. When consumers can explore without interruption, they commit faster, and brands gain earlier insight into what’s resonating.

We explore the growing demand for content that not only inspires, but delivers measurable value and action.