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For more than a century, the marketing funnel offered marketers a sense of order, guiding people from awareness to conversion through a predictable path. But over time it shifted from understanding behavior to automating it, leaving behind the complexity of how people actually make decisions.

Today’s buyers don’t want to be guided step by step through a purchase. They want to discover on their own. When consumers can explore without interruption, they commit faster, and brands gain earlier insight into what’s resonating.

We explore the growing demand for content that not only inspires, but delivers measurable value and action.

As we look ahead to 2025, it’s clear that more companies are catching on to the potential of interactive video.

With 3.3 billion users consuming video content per month, video is a no-brainer to include in any modern marketing strategy.

In an age where technology allows for interactive and shoppable video experiences, why are advertisers still limiting video’s potential, confining it to the awareness bucket and prioritizing reach over engagement? In today’s world, where data reigns supreme, the idea of completion rates as the only metric for video campaigns seems ludicrous.

Last week, the Clicktivated team headed down to Tampa, FL, for our annual trip to Destinations International.

In late May, over 2,500 internal documents were leaked from Google. The documents, which the company confirmed.

Watch the Award-Winning Video for Palm Springs